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In a 2020 Facebook post, Behringer responded to complaints: “In our Vision, we only have two obligations–to relentlessly deliver what customers desire and to observe the law. Naturally, the question of legality has followed Behringer’s releases. The Swiss-born engineer and classically trained pianist, previously a low-profile figure, has emerged as an outspoken voice in his industry, partially in response to the criticism lobbed his way by music journalists and diehard vintage synth enthusiasts who suggest Behringer’s clones may devalue the original instruments on which they are based while simultaneously delivering sub-par products suffering from poor quality control. His thirty-year career has seen him explore most corners of music tech, manufacturing to such a prolific extent that the construction of a massive, dedicated factory complex in Zhongshan, China– playfully dubbed Behringer City–became necessary in2002, as European labor proved too costly.īehringer himself has called Asia home for much of his company’s lifespan. A peculiar type of visionary capitalist, Behringer is a Howard Hughes for thrifty musicians, the near opposite of prominent music tech characters like Robert Moog, Dave Smith, and Roger Linn. Behringer was founded by its namesake, Uli Behringer, in 1989, and operates under parent company Music Tribe, officially headquartered in the Philippines.Īs CEO of both companies, Uli’s influence is near total. However, with the announcement of the Model D, Behringer has entered a new chapter defined as much.īy its laundry list of unabashed synth clones as the publicity they’ve received, both negative and positive. The Deep mind was not without critics, but its price and innovative features warded off the harshest complaints, inspiring genuine excitement for an era of economical synths. Attack of the Clones Known for most of its history as a manufacturer of budget guitar accessories, sound mixers, and lighting equipment, Behringer made a massive splash in the electronic music scene with the reveal of the Deep mind 12, the company’s first synthesizer.Ī recreation of, and in many ways an improvement on Roland Inc.’s classic Juno 106 keyboard, the unusually affordable and capable Deep mind established Behringer as a preeminent force in the world of analogue synthesizers. Its Controls, internal components, and, most importantly, its sound are nearly identical. Behringer’s Model D is the spitting image of Moog’s, sans keyboard.
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So when a German company called Behringer released the Behringer Model D in early 2018,eyebrows were raised. In general, synthesizers are expensive instruments, owing to the cost of research and delicate manufacturing processes.
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have offered various reissues and reimagining of their classic synth to varying levels of success, all at retail prices in the thousands. To cash in on the demand for such an iconic and rare piece of gear, Moog Music Inc. Indeed, in today’s used instrument market, where the popularity of old school analogue synthesizers is experiencing constant renewal, a working Minimoog Model D will readily fetch that amount, and often more. In modern dollars, it would have cost over $8,000. Its average retail price sat just under $1,600. Just like its older, more intimidating cousins, the Minimoog was expensive. Musicians of the day, itching for new ideas but lacking technological expertise, embraced the easy-to-program, organ-like Minimoog.
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While there had been other synthesizers before it, they were massive, cumbersome, and complicated. The Minimoog was the first commercially available keyboard synthesizer. By: Frankie Stein Behringer’s leading a Synth Revolution, but at what cost?īehringer’s Leading a Synth Revolution, but at What Cost? Uli Behringer’s barely legal assault on the pricey world of analogue synthesizers, In 1970, only months after Woodstock solidified the footprint of the 1960s’ musical counterculture, physicist Robert Moog made his own mark on the world of music–the Minimoog Model D.